Marketing of fitness is fascinating. The most common message is easy. I understand, easy is good. When I sell software, I sell easy. But fitness is different. In order to be effective, it can’t be easy. Easy is what requires us to find a fitness solution. Cars, elevators, and escalators are all easy. Fitness is hard but it can be fun. “Hard” is a tough marketing message but fun can work. I just started Crossfit at a gym here in town called Hyperfit. Crossfit is fun. It is not marketed as fun, in fact it is barely marketed at all. I tried it because a friend told me it worked and it was fun. So now I’m making the same pitch. Try it, it’s fun. Learn more at www.crossfit.com and www.hyperfitusa.com. Have fun.
UPDATE: When I wrote this post in 2009 there were approximately 1,500 Crossfit Gyms, today in 2015 there are more than 10,000