Marketing of fitness is fascinating.  The most common message is easy.  I understand, easy is good.  When I sell software, I sell easy.  But fitness is different.  In order to be effective, it can’t be easy.  Easy is what requires us to find a fitness solution.  Cars, elevators, and escalators are all easy.  Fitness is hard but it can be fun.  “Hard” is a tough marketing message but fun can work.  I just started Crossfit at a gym here in town called Hyperfit.  Crossfit is fun.  It is not marketed as fun, in fact it is barely marketed at all.  I tried it because a friend told me it worked and it was fun.  So now I’m making the same pitch.  Try it, it’s fun.  Learn more at www.crossfit.com and www.hyperfitusa.com.  Have fun.

UPDATE: When I wrote this post in 2009 there were approximately 1,500 Crossfit Gyms, today in 2015 there are more than 10,000