The difference between loving a product and finding it useful is important. Some of our recent prototypes have needed re-work. To be fair, we are trying to release new features very quickly and the designs were not as fleshed out as they could have been. But whatever the reason, the preliminary versions were so-so. They got the job done (they were useful), but lacked the friendliness and fun that will make our users want to use our software. This is a tough concept to explain. It is not fair or productive to say, “not good enough.” What I did was to highlight examples of our product features that our users love. I encouraged everyone on our team who talks with customers to do the same. We have a “Feel the Love” wiki page where these things are recorded. To put an exclamation point on it, I handed out neon green bracelets with the same “Feel the Love” line printed on them. The reaction was great. I think we are feeling it.